The Lead Nurture Success Checklist

Gym Reinforcements has collected over $6,000,000 in sales for Gym Owners across 3 countries. We specialize in taking ownership over the lead nurture stage of the client journey.

After working with hundreds of gyms, we have it down to a formula and I’m going to pull back the curtain and give it to you so you can grow your gym too.

Here’s our lead nurture success checklist….

#1) Speed to Lead

When someone has hit an emotional boiling point, that’s when they finally start reaching out to gyms in their area for help. They are READY TO BUY in this exact moment which is why speed to lead is critical. You want to contact brand new leads within 5 of them opting in ideally. 

Every minute that ticks by, they are cooling off more and more to the decision. Why? Because fitness is WORK. Let’s be honest, it’s not a sexy sell. It’s sweat, sacrifice and soreness. The more people think about it, the more they will change their mind.

#2) Speak to Pain Points

Too many gyms are sending out emails and texts saying “Special Promo” or “Sign Up Now”. Those come across as stale corporate communication. Get REAL with people and speak to the pain points they are encountering in their daily life.
Here’s some examples…

  • Frustrated with diets that don’t work?
  • Feel lost at the gym?
  • Can’t shed those stubborn pounds?
  • Need some accountability and support?

When you talk to the customer and their pain points, they will more likely engage with your business because they believe you “get them” and their problems.

#3) Multi-Channel Reach Outs

Most Gym Owners stay in their comfort zone with lead nurture. If they like to text, they only text their leads. They don’t call, email or DM on social media. That’s a HUGE mistake!

Remember, different strokes for different folks.

Some people are most active on email. Some people have questions and it’s easier to discuss on a call. Some people spend alot of time on social media and would like to chat there.

You have to use multiple channels in your reach outs to get the most sales from your leads.

#4) Time of Day is Critical

Most people who hire a Coach have a 9-5 job and need to talk when they are off work. That means you need to be available to do reach outs from 5-8pm or even as late as 9pm. That’s when people have time to chat.

But I see most Gym Owners try to do lead nurturing when they are available mid-day (10am – 3pm) and get frustrated when no one picks up. You aren’t making it easy on your leads. You have to meet them where they are. 

Do more lead nurture in the evening and I promise you will see much more engagements in your texts, emails and outbound calls.These are just a FEW of the things we teach our Sales Reps who do lead nurture on behalf of Gym Owners. That’s why we are much more successful than most in closing trials and challenge programs.

If you need a dedicated Sales Rep for your gym, book a call at

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