You are about to see all the major brands (Target, Amazon, Wal-Mart, etc.) all push their big Black Friday sale. One hack that I did years ago was roll out my Black Friday sale 1-2 weeks before the big brands so I’m not competing with them.
Think about it…that entire week all of your clients and prospects will be getting spammed with email blasts, text blasts and FB ads on their feed.
When you are a small business, it’s a hard time to compete for the same eyeballs and same dollars. People will probably be in the mindset of shopping for gifts for others not for themselves.
So, my advice is to get ahead of the competition and promote your Black Friday sale early to mid-November. Call it the “Black Friday Comes Early Sale” and present your offers.
Need some ideas? It depends on your services and pricing.
Here’s some great PIF offers for boot camp or group training style facilities….
- PROSPECTS: Buy 6 Months, Get 1 Free – $997
- MEMBERS: Buy 6 Months Get 10% Off
- REFERRALS: Buy a Month For a Friend For 50% Off
Here’s some great PIF offers for small group or personal training style facilities…
- PROSPECTS: Buy 12 Weeks Small Group / PT for 15% Off (Paid-In-Full)
- MEMBERS: Upgrade Your Program From 2x Week to 3x For 10% Off
- REFERRALS: Buy 3 Sessions For a Friend For 50% Off
Get those offers sent out ASAP so you can collect more cash before the big brands!
Happy selling!!
PS: Want us to help you sell these offers, book a call with me so we can see which Gym Reinforcements package is right for your budget. With offers of this value we will pay for ourselves 10-20x over!