No business owner wants to find out that they are leaving money on the table. But I see so many opportunities for Gym Owners to make more money. So, I wanted to share a few key ways to collect more cash in your business NOW!
#1) Create a Higher Ticket Offer
Most of the fitness industry is charging far too less to be profitable or break even on the cost of running their business. The simplest (but not easy) answer is to charge more. If you don’t have a second tier to your services, you’re leaving a ton of money on the table. Chasing down new leads is great but isn’t it easier to ascend your existing members into a higher ticket service?
#2) Prospect from Your “Mother List”
We can get caught up in collecting new leads but many Gym Owners are sitting on a gold mine with their existing prospect list. I’m talking about where you stashed leads since opening doors. For many Gym Owners, that have a list of 1,000+ sitting in their database not getting any focused attention. Start dialing for dollars on your mother list today!
#3) Change Your Offer
If you’re pouring money into marketing and not getting leads, it’s time to change the offer. It could be your headline, image or copy that isn’t clicking with people. But typically the biggest thing you can change that makes a huge difference is the offer itself. Sit down with your team and put together a Godfather Offer…something people can’t refuse. Something SO GOOD you are almost worried if you can deliver it. That’s what you need to stand out in today’s market.
#4) Hire an A-Player
What does this have to do with money? EVERYTHING!! If you have someone on your team that’s A-Player, they will not just add to your business, they will multiply it. Every time we recruited a strong team member, they gave an injection of growth to the business. Recruiting an A-Player Coach will fill up their small group sessions. Hiring an A-Player agency will flood your gym with leads. Bringing in an A-Player sales person will get you more trials and appointments.
#5) Make Outbound Calls
Technology can make you lazy. It’s so easy to send out a text or email and blast it out to everyone. It’s tough to make calls to people especially when you’re not getting pickups or people hanging up in your face. Making outbound calls in the evening is the best time of day. But even better than that is warming them up with a text or email and moving the conversation to a phone call to secure the sale. Don’t rely 100% on automation, it’s best if you have the best of both worlds.