Many people falsely assume that everything I touch turns to gold or I only hit home runs. But the truth is that I have a laundry list of failures and misses.
But I don’t spend too much time dwelling on them. I move on and I move fast. That’s what helps me to get to my wins quicker.
I want to help you to not make the same mistakes I made so I’m going to share 4 mistakes I made as a Gym Owner and how you can avoid them.
Mistake #1) Viewing Payroll as an Expense
My team is an investment, not an expense. They are the people who engage with my clients and deliver an amazing experience. I used to whine and complain about how much we were spending on payroll but the truth is that it’s worth every penny. The more I paid, the better talent we got and the longer people stayed. If you want better team members, PAY MORE!! Its fixes so many problems.
Mistake #2) Too Much Time on Low ROI Activities
I didn’t make this mistake for too long but I’m still kicking myself for it. Low ROI activities are things like entering agreements, ordering supplies, responding to messages, changing cards on file, hiring a cleaner, etc. Anything that doesn’t have a BIG RETURN on your time should be delegated to someone else. Sure, you can say “it’s quicker if I did it” or “we can save money if I do it” but that’s how you stay small. Any Gym Owner who has achieve a million dollar gym learned to delegate FAST and ruthlessly.
Mistake #3) Comparing to Others
It’s funny that we coach our clients not to compare results to one another but Gym Owners do this all day long. I totally do it so I’m not pointing the finger at anyone. Every market is different, every team is different and every gym is different. Never compare because there’s so many factors – capital to invest, cost per lead, quality of team, gym reputation, years in business and MINDSET. Instead just work on making yourself, your team and your product 1% better every single day.
Mistake #4) Not Investing in Marketing & Sales
Again, another money mindset issue I had to work through. I started to see that my business did not grow if I turned off my ads or didn’t have a dedicated person working on follow up. I’m not a name brand or household name where people are constantly walking through our doors. Micro gyms have to fight harder to get attention. I never turn off my ads and we have a dedicated Sales Associate that owns lead follow up all year.
Which ones of these mistakes resonates with you? 👇